This question never fails to come up and it always somehow amuses us. From our standpoint, it is similar to a doctor being asked: “Have you ever treated an engineer?” Of course, a past industry experience can initially help but every company is unique and every industry is evolving. Industry searches must be redone and updated just as medical exams. It is more important to know which exams to prescribe and how to properly analyse them.

Similarly for our clients, it is more important for them to be assured that we perfectly know our trade rather than theirs. In any event, we always make the effort of developing a good understanding of the stakes and the trends in industries, of the client company’s particular environment and of the goals of management. This is what we mean by custom made services.